Altai takes PEPSI to fizzy-ing new heights

Altai takes PEPSI to fizzy-ing new heights

With internet penetration relatively low in Central America, it was big news when PEPSI, the soft drinks giant launched their new marketing campaign “PEPSI HOY” – a large scale project offering complimentary use of Wi-Fi in major parks across Latin America for tourists and local residents.

The PEPSI Campaign

PEPSI printed a Wi-Fi Login password on the inside of every PEPSI bottle cap.

  • Time limit per login is 20 or 30 minutes
  • The duration depends on the size of the PEPSI drink the client purchases – larger drinks receive a longer usage time.


The Challenge

  • Large area coverage
  • Large number of simultaneous users
  • Lack of Ethernet backbone

The Solution

Altai A3-E and C2s are deployed on the rooftops for Wi-Fi access.

C1n’s are used as CPE’s to extend Wi-Fi coverage while C1an’s are used for wireless bridging.

C2’s are used to provide small area wireless networks.

The access points and the networks are all managed by AltaiCare – although there are many installation sites, the service operator can easily manage and configure the network and the access points via AltaiCare.

Although there are many installation sites, the service operator can easily manage and configure the network and the access points via AltaiCare.

AltaiCare is a cloud-based network management and service control software system. It is designed for WiFi service providers with integrated network management and service control functionalities for fast and cost saving service provisioning, as well as location-aware content management and big data analytics to help defining sales and marketing strategies based on customer behaviour. Service providers or enterprises can simply subscribe the AltaiCare cloud-based wi-fi management solution for the number of AP’s and years they need.

AltaiCare service domain supports various services including:

  • User creation
  • QoS control
  • Captive portal

The Result – Expansion

Such has been the success of the project that in 2017 it will be expanded to the major parks of major municipalities in the Latin America region including:-

  • Guatemala
  • El Salvador
  • Honduras
  • Nicaragua
  • Costa Rica
  • Colombia

More Smart Cities Online with Altai

Application: Free Wi-Fi hotspots for local residents, tourists and enterprises in city centre

Products used:  Altai A8-Ein, C1n and access controller

Result: The Altai Super WiFi smart cities solution covers three prime locations in the city center to provide free Wi-Fi services. There are over 2,000 simultaneous users with an average speed of 1Mbps per users during the peak hours.

Overview – Smart Cities Application

With an aim to make people’s live more convenient and to boost the local economy, the municipal government of a Northern China city has the plan to adopt different applications in the city to become a smart city.

In order to do so, a fully connected network is the critical enabler for these smart city applications. Trenching and wiring a city can be very expensive, wireless transmission is often the best and fastest way to connect the city. The municipal government has assigned a leading solution provider to design and build the Wi-Fi network for its smart city project.

Since it required large Wi-Fi coverage and high capacity, the solution provider has chosen Altai Super WiFi Solution due to its superior long range and outstanding performance. Three prime locations in the city center were selected as the pilot sites of this smart city project. The area included a convention center (indoor Wi-Fi) and two public squares (outdoor Wi-Fi). The free Wi-Fi services were launched early this year; it provides free internet connectivity to local residents and visitors in these areas.

The Challenge

  • A large number of simultaneous users
  • Large area coverage including both indoor and outdoor areas in three locations
  • Maintains low CAPEX and OPEX

The Solutionsmart cities altai

In the convention center, Altai C1n’s are used as C1n’s are mounted on the ceiling hangers in the exhibition hall and the hall entrance to maximise the Wi-Fi coverage. For the two public squares, Altai A8-Ein’s are installed on the rooftop and the wall of the buildings facing the public squares to provide large area outdoor Wi-Fi coverage.

Furthermore, two access controllers are deployed for access management, providing secure admission and service control across these Wi-Fi networks.

The Result

The Altai Super WiFi smart cities solution covers the indoor and outdoor areas in three locations by using 23 x C1n and 7 x A8-Ein. The wireless networks can support up to 2,000 concurrent users in total with an average speed of 1Mbps per users.

Owing to the superior network coverage of the patented Altai long range technologies, therefore less access points are required per square kilometer, resulting in lower upfront capital investment and operating cost.

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