Here at Powertec we’ve noticed a huge turnaround in the accommodation industry – where paid guest Wi-Fi was once the norm, free Wi-Fi has taken over and is now considered a cost of doing business.
Tourist Accommodation Australia (TAA) has recently undertaken an industry wide Wi-Fi survey of 3, 4 and 5 star hotels and serviced apartments revealed that 96% properties surveyed offer some level of free Wi-Fi to guests.
Tourism Accommodation Australia represents the interests of hotels, motels and serviced apartment accommodation operators across Australia, including city, regional and remote areas.
Responses from the survey revealed that:
- 99 per cent of hotels currently offer Wi-Fi as a service to guests.
- The majority of hotels (65 per cent) do not charge for some level of free Wi-Fi access.
- A further 31 per cent offer it free to customers on a conditional basis (such as loyalty program member, upon booking direct, special inclusion)
- Less than 5 per cent of hotels require all guests to pay for Wi-Fi.
In the past two years, major Australian hotel groups such as Rydges and Meriton have introduced across-the-board free internet access, while other groups have extended free Wi-Fi access to loyalty club members.
Tourism Accommodation Australia CEO, Carol Giuseppi, said that there had been a “revolution” in Australian hotels over the past few years with the number of hotels offering some form of free internet access to guests more than doubling. “Today, guests at most hotels in Australia have access to some level of free Wi-Fi coverage, particularly if they are members of a loyalty scheme or have arranged free access via a corporate or conference account,” said Ms Giuseppi. “In the past few years, hotels have had to upgrade their internet provision dramatically as the demand for connectivity has increased with guests often operating multiple devices and demanding ever-increasing bandwidth.
“Hotels generally accept that a level of internet access should be provided free so that guests can answer emails or update their social media channels, but when guests want to download or stream items requiring massive bandwidth then it is only fair that they should pay for premium bandwidth usage.
“To offset the high cost of internet provision, hotel groups are more likely to provide access for guests who are members of their loyalty club, so we would recommend travellers join the wide range of hotel loyalty clubs that are available. “Providing high-quality, fast, efficient and secure internet service is an important requirement for guests. Australian hotels have answered demands by guests by extending internet access and our industry is now on par with most hotel sectors around the world.”
*TAA received responses from over 300 accommodation providers across Australia to their wi-fi survey, representing 3 to 5 star hotels and serviced apartment operators.